Privacy Policy
1. Introduction
Highlife Models Ltd (“we”, “us”, or “our”) is committed to protecting and respecting the privacy of individuals whose personal data we process. This Privacy Policy explains how we collect, use, store, disclose, and protect personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy applies to personal data collected through our website, registration processes, and any related services.
1. Data Controller
For the purposes of the UK GDPR, Highlife Models Ltd is the Data Controller and determines the purposes and means of processing personal data.
1. Personal Data We Collect
We may collect and process the following categories of personal data:
Identity Data
Includes full name, date of birth, and gender. This data is used to identify individuals and confirm eligibility to access our services.
Contact Data
Includes email address and telephone number. This data is used to communicate with you regarding registration, services, and administrative matters.
Identification Data
Includes copies of official identification documents such as a passport, national identity card, or driving licence. This data is used for age verification, identity verification, and compliance with legal and regulatory obligations.
Financial Data
Includes bank account details. This data is used for payment processing, invoicing, and accounting purposes.
Technical Data
Includes internet protocol (IP) address, device identifiers, browser type and version, operating system, and other technology-related information collected automatically when you use our website. This data is used for system administration, security, analytics, and website improvement.
1. Children’s Data
We do not knowingly collect or process personal data relating to individuals under the age of 18. Proof of age is mandatory for all applicants. Where satisfactory age verification cannot be provided, we reserve the right to refuse or terminate registration and delete any personal data provided.
1. Lawful Basis for Processing
We process personal data under one or more of the following lawful bases in accordance with Article 6 UK GDPR:
* Performance of a contract – where processing is necessary to register you, provide services, or fulfil contractual obligations.
* Legal obligation – where processing is required to comply with applicable laws and regulations.
* Legitimate interests – where processing is necessary for our legitimate business interests, provided such interests are not overridden by your rights and freedoms.
* Consent – where you have provided clear consent for specific processing activities (which may be withdrawn at any time).
1. How We Use Personal Data
We use personal data to:
* Verify identity and age eligibility;
* Register and manage accounts;
* Communicate with applicants and registered users;
* Process payments and maintain financial records;
* Comply with legal and regulatory requirements;
* Maintain the security and functionality of our website and systems.
1. Data Sharing and Disclosure
We may share personal data with:
* Professional advisers, including legal, financial, and accounting advisers;
* Service providers acting as data processors who provide IT, hosting, payment, or administrative services;
* Regulatory or law enforcement authorities where required by law.
All third parties are required to process personal data in accordance with applicable data protection laws and appropriate contractual safeguards.
1. International Data Transfers
Where personal data is transferred outside the United Kingdom, we ensure that appropriate safeguards are in place, such as adequacy regulations or standard contractual clauses, to protect personal data in accordance with UK GDPR requirements.
1. Data Security
We have implemented appropriate technical and organisational measures to protect personal data against unauthorised or unlawful processing, accidental loss, destruction, or damage. Access to personal data is restricted to authorised personnel only.
1. Data Retention
Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or regulatory requirements. Retention periods are reviewed regularly.
1. Your Data Protection Rights
Under UK GDPR, you have the right to:
* Access your personal data;
* Request rectification of inaccurate or incomplete data;
* Request erasure of personal data;
* Restrict processing;
* Object to processing;
* Request data portability;
* Withdraw consent at any time (where processing is based on consent).
Requests can be made by contacting us using the details set out below.
1. Complaints
If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s supervisory authority for data protection matters.
1. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be published on our website and, where appropriate, notified to you.
1. Contact Details
If you have any questions about this Privacy Policy or how we process personal data, please contact us at:
Highlife Models Ltd
Company No. 15957171